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Design for new kaplan website development

* This project is still ongoing and these design mockups were suggested so the final outcomes might be different.

. . .

DATE

January 2015

ROLE

Concept / Design guidelines / UX / UI / Prototype

CLIENT

Kaplan International English

LIVE

Coming soon

Kaplan - 2015 New website
Kaplan - 2015 New website

New Kaplan website will show all featured contents on the first home screen when users access to the site.







Kaplan - 2015 New website

Golden Ratio grid applied for Hero section

"Since the Renaissance, many artists and architects have proportioned their works to approximate the golden ratio — especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio. The rationale behind it is the belief that this proportion is organic, universal, harmonic and aesthetically pleasing. Indeed, being evident everywhere in the universe (in fact, many things around us can be expressed in this ratio), divine proportion (which is also called Golden ratio, divine section, golden cut and mean of Phidias) is probably the most known law of proportion which can dramatically improve the communication of your design."
http://www.smashingmagazine.com/2008/05/29/applying-divine-proportion-to-web-design/




Homepage: default

Kaplan - 2015 New website



Homepage: Course Finder collapsed

Kaplan - 2015 New website



Kaplan - 2015 New website

Main grid system: 12 column grid
From Bootstrap ver.3.3.2




Kaplan - 2015 New website



Kaplan - 2015 New website



Kaplan - 2015 New website



Kaplan - 2015 New website



View on mobile devices

Kaplan - 2015 New website
Kaplan - 2015 New website






New icon package design

Kaplan - 2015 New website

Font style guide

Kaplan - 2015 New website

Color scheme

Kaplan - 2015 New website


VISIT