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Website design refresh for Kaplan

Kaplan website refresh project was implemented to improve user interface and boost the brand awareness. It was not a major change but with minimising back-end development, I changed the site’s Look & Feel with CSS modification, a new interactive map development and new icon design. The site did not have the site brand guideline before, so style guideline was developed in parallel with the design refresh.

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DATE

December 2012

ROLE

Art Direction
Visual Design
Prototype

CLIENT

Kaplan International English

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Multi-Function Interactive Map

Interactive maps throughout the site help to communicate the strong attention to detail evident

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Website Brand Guideline

These guidelines will enable us to create a unified presence and better define and differentiate Kaplan in a dynamic and competitive marketplace.
Through our coordinated efforts, we will build and reinforce the value of our brand.