Kaplan website refresh project was implemented to improve user interface and boost the brand awareness. It was not a major change but with minimising back-end development, I changed the site’s Look & Feel with CSS modification, a new interactive map development and new icon design. The site did not have the site brand guideline before, so style guideline was developed in parallel with the design refresh.
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Kaplan International English
Interactive maps throughout the site help to communicate the strong attention to detail evident
These guidelines will enable us to create a unified presence and better define and differentiate Kaplan in a dynamic and competitive marketplace.
Through our coordinated efforts, we will build and reinforce the value of our brand.